Next to Kin • The I’ll Tap Movement
I’ll Tap — When You Need Family
Stand beside someone in a vulnerable moment — calmly, respectfully, like family.
See.Pause.Tap.
Across the country, millions of people are quietly caring for loved ones living with cognitive decline.
They carry responsibility that doesn’t turn off — often without recognition, backup, or rest.
We call them Quiet Carriers. This movement is to show up for them in a moment of need.
If you see a KinTag, you don’t have to “solve” anything.
You just help someone get back to their people.
This campaign is a shared promise: when someone needs a hand, we show up. We are all in this together.
The Next to Kin Pledge
If I see a KinTag, I will respond calmly and with respect.
I will tap the tag to help reconnect someone with their family.
I will treat the person with dignity — not panic, not assumptions.
I understand that this moment matters to someone carrying a great deal.
I’ll tap, when you need family.
This is a pledge to stand beside the Quiet Carriers, not recognition.
If you see a KinTag
See
See what’s happening
Pause
Stay calm. This is not an emergency by default.
Tap
Tap to help reconnect someone with their family.
You have permission to help.
Stand beside someone in the moment
This is a community promise — a movement of ordinary people choosing calm over panic.
If you want to take part, record a short, self-filmed video saying:
“I’ll tap. When you need family.”
Like family — calm, respectful, and present.
No story. No explanation. Just send it in.
We see you, caregivers.