Canadian Western Agribition · November 23–28, 2026 · Regina
Be the reason families find each other at Agribition.
Agribition draws about 165,000 guests. We’re putting 5,000 KinTags on kids at the show. One partner pays for them, and that partner’s name goes on the back of every tag.
A tag the size of a toonie. If a child gets separated, whoever finds them taps it with a phone and calls the parent.
Ask for the proposal
At Riderland, a security guard brought a lost boy wearing a KinTag to our booth. I tapped the tag and called his mother. They were back together in under 90 seconds.
Regina Police Service named KinTags in its Canada Day safety guidance on June 30, 2026, and pointed families to free tags at the Lost Children’s Tent in Wascana Park. That is a guidance mention, not an endorsement.
CTV News Regina, with national pickup, plus CBC Radio and The Evan Bray Show.
Live in all 10 Canadian provinces and three US states.
Métis-owned and family-run, based in Regina.
The opportunity
Kids get lost at every big show. One company gets to be the way home.
At a show this size, kids get separated from their parents every day. Families remember who helped them find each other.
At Agribition 2026, that can be your company. One partner pays for 5,000 KinTags for families at the show, and your name goes on the back of every tag.
This is the role ATCO plays with its safety programme at the Calgary Stampede. That is a comparison only. Next to Kin is not affiliated with ATCO or the Calgary Stampede.
This is not a banner or a lanyard. Parents set the tag up with their own phone number, and it stays on a backpack, jacket or keychain after the show.
The ask
One partner. 5,000 tags. $25,000.
We are looking for one partner to pay for the full run of 5,000 tags. That is $5 a tag.
One partner, one name on the programme. No co-branding.
Your name prints on the back of every tag. Families get the tags free at our Agribition booth.
We need a signed agreement and final artwork in time to print and ship before November 23.
Ask for the proposalHow it works
A stranger finds the child.
One tap, and they’re calling the parent.
- 01
Set it up.
A parent taps the tag with their phone and adds their phone number. It takes about 30 seconds.
- 02
Tap.
If their child gets separated, whoever finds them taps the tag with a phone.
- 03
Call.
A page opens with the parent’s number. The helper calls, and the family is back together.
Parents choose what to share. Partners never receive families’ contact information.
A Saskatchewan story
It started when I lost sight
of my son at a Riders game.
“For a few minutes in a stadium of thousands, I didn’t know where he was, and he couldn’t have told anyone how to find me. KinTags are the answer I wished I’d had in my hand that day.”
Thom Hamilton Founder, Next to Kin · Regina
Next to Kin is Métis-owned and family-run.
More about Next to KinA few details
Before we talk.
What does the partner receive?
Your name on the back of the 5,000 KinTags we hand to families at Agribition 2026. You are the only partner on the programme. We agree your artwork with you before anything prints.
How much is it?
$25,000 for the full run of 5,000 tags. That is $5 a tag.
Will other companies be on the tag?
No. One partner, one name on the programme. No co-branding.
Is Next to Kin confirmed at Agribition?
Yes. Agribition has confirmed our participation, November 23 to 28, 2026.
Do partners receive families’ contact information?
No. Partners never receive families’ contact information. That information belongs to the families.
Do Regina Police endorse KinTags?
No. Regina Police Service named KinTags in its Canada Day safety guidance on June 30, 2026. That is a guidance mention, not an endorsement.
When do you need an answer?
We need a signed agreement and final artwork in time to print and ship before November 23.
Next step
See the tag.
Get the proposal.
Take 15 minutes with Thom to look at the tag and the proposal. Then decide.
Email Thom about AgribitionOpens your email app · support@nexttokin.ca
tags. One partner.
Every family that takes one.