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November 23–28, 2026 · Regina

Be the brand
that looks out
for families.

Put your name behind 5,000 free KinTags at Agribition. Give the families you want to reach a useful way for a helper to contact them if their child gets separated.

$25,000 valueSpecial offer for Agribition
Total to be confirmed

See what’s included ↗Download the one-page proposal ↓
Activation concept: a family receiving a KinTag at a sponsor-branded welcome counter

A useful giveaway

A real reason for families to collect it.

Your name on it

Sponsor branding on the tag back.

One sponsor

Exclusive to the KinTag programme.

Use beyond the show

A tag families can keep on a bag or jacket.

Your browser does not support embedded video.
Watch a tap and the start of setup · No audio

What is a KinTag?

A small tag.
A way to reach
their person.

A KinTag is a small contact tag a child can wear or keep on their bag. A parent taps it with their phone and adds a contact number.

If the child gets separated, someone helping them can tap the tag with a compatible smartphone and call the parent. They don’t need to download an app or know the family to help.

  • No battery
  • No app
  • No tracking

Someone with a phone can be the helping hand.

Just tap to open the contact page and reach the right person.

Your sponsorship package

One package.
A complete family experience.

A package valued at $25,000, with a special offer for Agribition. The total is to be confirmed. Make 5,000 KinTags free for families at the show, with your branding on the back of every tag.

Your brand makes a useful giveaway possible. Next to Kin handles the tags and helps families get started at the show.

Download the one-page proposal ↓

We’ll put the full delivery scope, artwork approvals and reporting in your sponsorship agreement.

  • 5,000 tags with clear sponsor attribution

    Approved branding and ‘Made possible by [Brand]’ artwork, plus production and shipping.

  • Sponsor recognition at distribution

    Branded counter signage and an agreed sponsor introduction when families receive a tag.

  • A staffed family welcome point

    Next to Kin staff introduce the tags and help parents add their contact number.

  • Content your team can use

    Sponsor recognition and event content, with deliverables agreed in your proposal.

  • A clear results report

    Tag distribution and agreed programme results, without sharing families’ contact information.

  • One exclusive programme sponsor

    One sponsor on this KinTag programme and its 5,000 tags.

Your brand, part of the welcome

Families should know
who made it possible.

Families see your contribution when they collect their tag, set it up and take it home.

Free KinTags for familiesYour brand

Helping families find each other.

Collect your tag. Tap to add your contact number.

A helping hand, with your name behind it.

“These KinTags are free thanks to Your Brand. Tap here to add your contact number.”

A clear introduction makes your company’s contribution part of the exchange. Parents can understand what the tag does and who made it available.

We agree the sponsor introduction and signage with your team before the show.

Example of a KinTag front, a sample sponsor logo and sponsor branding on the back

Your name goes home with them.

Your approved branding prints on the back of every tag. The sample logo illustrates placement only; it is not an Agribition sponsor.

Family welcome pointMade possible
by Your Brand

Free KinTags. A helping hand.

A visible welcome for families.

Branded counter signage connects your name to the staffed welcome point. Location, artwork and event rights are agreed before production.

Why the association matters

Show families
you look out for what matters.

Your sponsorship puts your name behind a practical act of care. Families receive something useful, and your brand has a clear reason to be part of their day.

  • A reason to engage

    The tag’s purpose creates an opening for a demonstration and setup conversation.

  • A tangible family connection

    Your company makes free tags available to parents and caregivers.

  • Potential use beyond Agribition

    The tag can go along on school trips, holidays and other family outings.

Simple to understand

A small tag.
A direct way to reach a parent.

No app, batteries or GPS tracking. A parent chooses the contact information shared through the tag.

  1. 01

    Collect and set up.

    A family collects a free tag at the Next to Kin booth. A parent taps it with their phone and adds a contact number.

  2. 02

    Keep it with the child.

    The tag can attach to a bag, jacket or wristband during the show and on future outings.

  3. 03

    Tap to call.

    If a child gets separated, someone helping them can tap the tag, view the parent’s contact page and call the parent.

A child holding a green KinTag

The purpose in practice

90 seconds.

At Riderland, a security guard brought a lost boy wearing a KinTag to the booth. Thom tapped the tag, called his mother, and reports that they were reunited in under 90 seconds.

Founder Thom Hamilton’s account. A reported example, not a guaranteed response time.

Regina-based · Métis-owned · Family-run

Made locally

Made here.
For families here.

Every KinTag is manufactured locally. Your sponsorship supports a Regina-based business—and puts a practical helping hand into the hands of families at Agribition.

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KinTags in production · 4.5-second clip · No audio

Where KinTags have been

Part of the days
families remember.

From community celebrations to every Riders home game, KinTags have been there for families. Now we’re bringing that same practical help to Agribition.

  • Mosaic Festival
  • Canada Day at the Legislative Building
  • I Love Regina Day
  • Every Riders home game
  • Up nextAgribition

One show can be the start of something lasting.

We’ve opened the door to major events. For a sponsor, that creates an opportunity to build a lasting association with family safety—showing up with something useful, wherever families gather.

Start with Agribition. Talk with Thom about a longer-term partnership that puts your brand behind that helping hand, event after event.

Explore a longer-term partnership ↗

Delivery & results

Know who delivers.
Know what gets reported.

Next to Kin handles the programme. Your team provides the brand assets and an approval contact. The full delivery plan is set out in your proposal.

What your team needs to knowHow it works
Package value & special offer$25,000 value. Special offer for Agribition — total to be confirmed. Your proposal sets out production, distribution, sponsor recognition, content and reporting.
Location and staffingNext to Kin handles on-site distribution and setup assistance. Location and staffing arrangements are set out in the sponsorship agreement.
Distribution plan5,000 tags available for families across the six-day show. Staff explain the tag, identify the sponsor and help parents with setup.
Your team’s roleSupply brand assets, nominate one approval contact and approve artwork. Sponsor booth staffing is not required. Optional sponsor travel and staff time sit outside the supplier price.
Results reportA report on tag distribution and agreed programme activity. Measures and delivery timing are included in your proposal.
Unused tagsWe’ll agree how any remaining tags will be used, with final distribution counts included in the report.

Distribution figures are targets, not guaranteed reach. Activation and interaction counts represent programme activity, not unique people or measured sales outcomes. Family contact details are not shared with the sponsor.

From agreement to Agribition

A clear path
from approval to the show.

We’ll agree artwork and production deadlines with your team so everything is ready for the show.

  1. Before the show

    Approve and prepare.

    Confirm your sponsorship, supply your brand assets and approve the artwork before production begins.

  2. Nov 23–28

    Deliver and activate.

    Families collect free KinTags at Agribition, with setup assistance and recognition of your sponsorship.

  3. After the show

    Report and hand over.

    Receive the agreed results report and event content. We’ll agree how remaining tags will be used.

Share the opportunity with your team

A one-page proposal
for your next
marketing meeting.

Share the family benefit, sponsorship investment and delivery plan with the people making the decision.

Download the one-page proposal ↓Download the editable proposal ↓

A practical role for your brand

Parents receive a useful tool. Your company makes it possible. And your name stays with the tag when families take it home.

One sponsor. 5,000 free KinTags. A useful way to show families you care.

Your questions, answered

Before you get involved.

Will Next to Kin be at Agribition?

Yes. Next to Kin’s participation at Agribition, November 23–28, 2026, is confirmed. We’re looking for one exclusive sponsor to make 5,000 KinTags free for families at the show.

What is the investment?

The package has a $25,000 value, with a special offer for Agribition. The total is to be confirmed. Your proposal sets out the full scope and any optional additions before you commit. Your own travel and staff time are separate.

What does exclusive sponsorship mean?

One exclusive sponsor for this KinTag programme and its 5,000 tags. This does not imply exclusivity across Agribition or its other sponsors.

How does a KinTag help a separated child?

A parent adds a contact number to the tag. A helper can tap it with a phone, open the contact page and call the parent. There’s no app to download and no battery to charge.

Who owns families’ contact information?

Families control the contact information on their tags. Sponsors never receive families’ contact information. Reporting uses aggregate programme results.

One exclusive KinTag programme sponsor

Be there for families.
Be the name
they take home.

Put your name behind 5,000 free KinTags at Agribition. Talk with Thom about becoming the programme’s exclusive sponsor.

Talk sponsorship with Thom ↗Download the one-page proposal ↓
Next to Kin · People will always need other people.Regina, Saskatchewan · Métis-owned & family-runPrivacy